Indian electronics firms are targeting new markets in Europe, the Middle East, and Africa in response to the rising U.S. tariffs. This shift in strategy is a direct result of the U.S. government’s decision to impose high tariffs on Indian goods, which has made it more difficult for Indian companies to compete in the American market.
The move to diversify markets is seen as a way to mitigate the risks associated with a dependence on a single trading partner. Indian electronics companies are focusing on new export promotion programs and are seeking to leverage existing trade agreements to increase their market share in new regions.