Amid the 50% U.S. tariff on Indian goods, India is planning dedicated outreach programs in 40 countries to boost its textiles exports. These countries, including the UK, Japan, South Korea, Germany, France, and Canada, collectively represent more than $590 billion in textile and apparel imports, offering vast opportunities for India to increase its current 5-6% market share. The strategy involves a targeted approach in each market, positioning India as a reliable supplier of high-quality, sustainable, and innovative textile products.
Export Promotion Councils will be a key part of this strategy, leading market mapping, identifying high-demand products, and linking specialized production clusters to these markets. The councils will also guide exporters on leveraging existing Free Trade Agreements (FTAs), meeting sustainability standards, and obtaining necessary certifications. The article notes that the new U.S. tariff will impact Indian exports worth over $48 billion, with key affected sectors including textiles, gems and jewelry, shrimp, and leather.